The sugar should rise 20% by year's end, since the fall of production in India will generate global deficit, said Rubens Ometto, president of Cosan. World production of sugar should be less than demand at 4.5 million tonnes to 5 million tonnes in the 12 months to close up in September 2010, compared to a deficit of 7.8 million tonnes for the current harvest years, said last week the International Sugar Organization (OIA). The sugar futures contracts have a jump of 32% drawn by the prospect that the world consumption will be greater than production. "The sugar market is very promising for the coming years," said Ometto. "Prices should be in levels or better." The Cosan will increase production by 10% to 15% this year, said Ometto.